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Merits Of Having An Online Store

Merits Of Having An Online Store

  • Posted OnJanuary 27, 2015

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  • Written By

Hope you are doing great in your local business with your physical and tangible stores/outlets. But now is the time when you take a step forward to enhance your sales and the business, after all there is always some room for improvement.

The step forward would be to take your business online by creating an online store. These stores are intangible stores that exist only on the internet whilst maintaining all the functionalities to let a user buy products. A categorical catalog is created and displayed on screens, which helps buyers to narrow down their search and buy the desired products.

The major advantages of having an online store are listed below:

1. Accessible 24*7:

Unlike physical stores which need to be shut down for various reasons like servicing, labor fatigue and security purposes, online stores do not need to be closed. They are accessible to customers all the time and products can be ordered/booked anytime. This feature helps in increasing overall sales and benefits.

2. Extended Reach:

Physical stores have their own specific reach limits and are largely preferred in localities only. With an online store you can overcome this hurdle since there is no limit to your online reach. Extended reach also results in enhanced sales.

3. Significant Reduction In Overheads:

An online store turns out to be cheaper than a physical one when you consider overheads like property rent, basic facilities bills and labor.

4. Easy To Maintain & Manage:

Managing a store can be more than a headache at times. With an online store, all you need is a warehouse at your disposal where you can store all the products. The rest can be easily updated on the website in a jiffy without any hassles.

5. Better Marketing Opportunity:

Once your online presence features in search engines results, it provides you a different dimension to advertise and promote your brand name. Here you can easily link your website to other websites. In other words, you can have a better visibility now than earlier.

6. Credibility:

These days a strong presence in web space also reflects your brand’s credibility and image. Buyers like to believe that online stores are trustworthy because they are visible to a lot of audience.

7. Better Sales:

The best part is that it provides you much better sales as compared to a physical/tangible store. The accessibility factor, leisure browsing factor and better marketing ensure that more people will buy products online.

The author has researched the benefits of having an online store over not having one. FSC is the best web designing company in Delhi which designs tempting website to benefit your business.

Article Source: EzineArticles.com

Avoidable Mistakes In Web Designing

Avoidable Mistakes In Web Designing

  • Posted OnJanuary 13, 2015

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  • Written By fscadmin

Web designing is one of the hottest services in the market where everyone is aiming to take their business online. Consequently in an attempt to meet the demand, the market is filled with a plethora of web designing companies which are subtle in their work.

No matter how subtle these designers are, they are all prone to some avoidable mistakes which creep in time to time. Follows a compilation of such mistakes:

Planning Lapse:

A man with a plan is better than one not with one. Importance of planning is something that has been overlooked by many. A casual and complacent approach is a catalyst which triggers this total planning lapse quite frequently than not. Most designers commit the mistake of rushing into web designing without anticipating the course of action that must be followed to come up with a great website.

A proper planning includes analyzing the targeted audience and a USP which can help the website stand out. A flowchart of the whole procedures comes handy for planning.

Obscurity Stricken Designing:

How often do we see a great web design get spoiled due to the fact that it could not fulfill the purpose of the website? Very often, actually. A good looking design is what every one seeks but in the end it all comes down to the sales and profits.

Designers make the mistake of not conveying the full message to the visitor which leaves the visitor baffled and confused. Eventually the visitor bails out on the website and there goes the sales. Hence, it is easy and sensible to come up with crystal clear web designs which clicks into the mind of the visitor who dislikes obscurity in all possibilities.

Poor Synchronization Of SEO Techniques:

SEO is one of the most important aspects of web designing, but sometimes excessive usage of SEO techniques backfires in a more than negative way. It is always advised to keep it simple and precise when it comes to synchronization of SEO within the website.

Non-Interactive Interface Of The Website:

I would rather talk to a human than a robot. People like to interact and so should a great web design. It should not have those vibes of stiffness all around. Some great examples of interactive websites are social media websites where people feel good about them.

Irrelevant Design:

Imagine a sports website with a web design of a plain blog. It feels awkward and weird too. The theme of the web design must go along the content and purpose of the website, otherwise it will be curtains for the website soon enough.

These are some of the usual mistakes that are committed out of complacency and can be easily avoided.

The author has researched in many companies, FSC Pvt Ltd is one of the best in IT Industry.

Article Source: EzineArticles.com

Tips And Tricks To Optimize A Website’s Speed

Tips And Tricks To Optimize A Website’s Speed

  • Posted OnDecember 30, 2015

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  • Written By Shabana Gandhi

Websites are becoming complex and bigger with each passing day. This is leading to slower loading of websites and ultimately, decreased sales conversions.

An average online shopper expected a website to load in a mere four seconds in the year 2006. Over the years, remarkable technological innovations have made it tougher to meet the expectations of an online shopper. Today, an online shopper wishes a website to load in only two seconds. Considering that a website’s loading time is so important, even Google has started factoring site speed into its algorithm while ranking websites.

If your website is rendering poor performance, users will not even think twice before abandoning it. Here are a few things that you should do to optimize your website’s speed.

Going Modular
If it is possible to combine two CSS classes and use less code to get the same result, you should do it instantly. This would make the code of modular type. However, this might not be necessary if you’re using basic HTML and CSS. On the other hand, following this advice becomes essential if your website is into the complex JavaScript world.

Minimizing HTTP & Dependency Requests
Dependency requests have been the biggest reason behind slow loading speed of a website. Any sort of additional request adds bloat and a new layer of complexity to the downloading and parsing process. Calling images from a stylesheet also counts as a request. Hence, you should limit the use of alternative optimization methods such as SVG or sprites.

If your website is large, you should consider using a Content Delivery Network (CDN). It would remove any type of slow server connections, reduce bandwidth, and improve global availability.

Writing More Readable & Smarter Code
The code that is being written can also be the reason behind slow loading of a website. The inefficiency of CSS or a bloated JavaScript can affect the loading times, unimaginably. Hence, instead of writing path down a chain of selectors, it would be in your best interest to use the smallest uniquely identifiable selector.

Keeping HTML Simple

In order to write leaner CSS selectors and keep bloat to the minimum, one will have to write efficient HTML codes.

Resetting CSS will lead to restyling of all common elements. This means that even if you are not targeting the extra div, it is very likely that the extra div will slow down things because its padding and margin would be reset to a minimum. The problem would not be serious until a dozen of divs are reset.

Compressing Images and Text
There are several tools that can help you compress the text and images that you are using on your website.

A website that loads slowly disrupts a visitor’s browsing experience. Other than the size of the files, there are several other reasons like low server memory, data influx, site design, etc., which affect the performance and speed of a website. Hence, the bottomline is that you should monitor the performance of your website at regular intervals as it makes the difference between generating and not generating revenue.

If you have no idea about optimizing the loading speed of your website, you can get in touch with an expert web development company.

If you are failing to implement the tips & tricks mentioned in this article, contact. We have several years of experience in helping people optimize the speed of their static and dynamic website.

Article Source: EzineArticles.com

Why Hire an SEO Company for Your Ecommerce Website?

Why Hire an SEO Company for Your Ecommerce Website?

  • Posted OnNovember 16, 2015

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  • Written By fscadmin

People these days frequently use Google to search for almost everything. Hence, it is a must for businesses to try and feature on top of the Google rankings.

Visitors on Google generally feel that the websites that rank in the top five positions are the best when it comes to providing services. If your website does not rank anywhere in the top five positions, chances of getting high volumes of query for your business is very less. Hence, it is important to take proper measures for search engine optimization during and after the website is designed.

The sole reason behind you getting a website designed is to earn more business by coming into the eyes of customers. If your website is lost somewhere in Google rankings, then your investment will bear no fruit. There are several SEO expert companies that can help you achieve high rankings on search engines. They know all the tactics like on-page optimization, quality link building, competitor analysis, and many others that can help you achieve the main motive behind owning an eCommerce website.

Professional SEO companies create custom on-page policies that are built around optimizing your brand value and web presence. They implement these policies for each of products and categories in your store’s inventory. Besides all of these, the professionals also use techniques such as:

Optimizing the Structure Of A Website

The professionals begin from ground zero to ensure optimum results for you. They analyze each point in a website that could lead to higher search engine rankings. They begin with an in-depth analysis of your website’s structure and resolve the issues, if any.

SEO professionals are well-trained experts who do not miss out on any single point and can ensure that the customers keep on coming. Such professionals work in close relation to the web designers to make sure that the website is easily navigable, user-friendly and has all the traits to attract and retain visitors.

Keyword Research

SEO professionals also conduct in-depth keyword research. They integrate the relevant keywords in the content on your website to assure that you get optimum traffic, and eventually profits.

Investing in an SEO company would be in your best interest. A plethora of companies boast of high-quality work. But it would be better that you do your homework and run a thorough background check to get a reliable service provider for optimizing the search engine rankings of your website.

For a reliable company offering affordable SEO packages, kindly get in touch with FSC India.

Article Source: EzineArticles

E-Commerce Website Development Company"

Five Points To Remember for Choosing An “E-Commerce Website Development Company”

  • Posted OnNovember 16, 2015

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  • Written By

The adoption of Internet as a medium of trade has given maximum advantage to the vendors and business firms. The internet provides unrestricted reach to infinite customers with no geological boundaries and accessibility constraints. The virtual market is hustling with eCommerce websites for making the most of this opportunity.

As a business and trading firm it has become obligatory to adopt online marketing in order to accelerate once business. There are numerous options available for the development of personal eCommerce website with the help of software development companies or designers. But the current market is a profit seeking one and any poor decision will jeopardize once business and the efforts of progress will not be fruitful.

There are certain common points in the context of profound eCommerce website development and these should be prioritized while choosing a website development partner. The five vital points before choosing an eCommerce website development company are:-

1. Skilled Workforce

The most important factor for choosing a design and development company, is the availability of sound and capable staff. The employees or working technocrat should be well versed with the needs of networking, should have superlative programming command and deep knowledge of software. A creative vision is important for developing a website with relevance to what the client needs.

If you are unfamiliar with software sciences, one is advised to get technical help to interview the professionals or tech savvy individuals to ensure their technical skills before hiring them. There shouldn’t be any glitches in the website performance. It must be simple but attractive, easy to surf, linked to the popular trends of online monetary players like PayPal, Visa or MasterCard for easy payment and compatible with every browser. An application on Android and IOS platform will be an additional advantage.

2. Response and Responsibility

After launching the website, the software company should train the client to run it. Customer satisfaction is the supreme interest in any business.

The partner company should keep customer’s interest in mind and communicate with them efficiently. The company should be available for any help at a convenient time of the customer. For this focus attention on terms and conditions section and get feedback from their current clients about their performance.

3. Cost and Time Period

These are primary aspects of eCommerce venture. The service fee must suit your budget and their work should be reliable. When one is opting for a website, one should be clear about the needs to be fulfilled by this website. Big names in this field need not be considered unless once target is global business or a wide range of products. One must also enquire the details of project schedule before appointing an eCommerce partner.

4. Easy Approach

While choosing an eCommerce development organization, select the one within your reach to resolve any issue at the earliest. The local company will be more convenient while executing the order and payments. A face to face contact will eliminate any misunderstanding and misconduct.

5. Customer Feedback

The best option to clear uncertainty about the quality of performance is feedback provided by the previous clients. Ask for the contact references, check their viability and personally contact them to get their feedback. This point should be considered only after the fulfillment of all other criteria.

Your website is the sole representative of your business profile to the customers. Any shortcomings in the website will negatively impact them and eventually affect your business. So selecting a proper eCommerce development partner is very important for perennial advancement in business.

If you have any query for eCommerce website development. kindly contact us here fsc.co.in

Article Source: EzineArticles.com

How To Target References From Customers With The Help Of Social Media

How To Target References From Customers With The Help Of Social Media

  • Posted OnNovember 2, 2015

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  • Written By fscadmin

Nowadays, social networking websites, has become the biggest tool to interact with customers and build up healthy relationships with them. Historically, marketing and advertising approaches focus on the company pushing their brand and messaging out to the consumer communicating in a very generic way via public forms of media: radio, television, magazines, billboards, etc. but social media, however, combines those tried and true efforts with newer media to support communications at the more social level. Traditional media speaks to a target audience in a one-way fashion. This only allows the product to build awareness and convey its messaging to help shape and define its image. However, the advent of social media has provided products with the ability to massively interact with their target audience and create a fan base of customers willing to champion the product. The product moves beyond shouting at the audience to interacting with them in a more casual and trusted manner. Social media allows companies and their brands to reach both business and consumer targets not only on the external level but also on a lifestyle level, allowing the brand to become part of the social fabric of the customers’ lives. This approach is not only strongest for consumer targeting but is also a valuable tool in developing and managing B2B relationships as well. Products can connect instantly with industry peers nationwide or even globally. The result is a powerful integrated method for managing the product across customer types.

There are various platforms which includes social networks,websites, instant messages, news feed etc. about a product, service, brand or company.Social networking sites act as word of mouth. Social networking sites allow followers to re-post comments made by others about a product being promoted. By re-posting the message, the users connections are able to see the message, therefore reaching more people. Because the information about the product is being put out there and is getting reposted, more customers gets connected to the product or company.Through social networking sites, companies can interact with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers.

Another important platform is mobile phones. Today, most of the cell phones have social networking capabilities through which individuals are notified of any happenings on social networking sites in real-time. This constant connection to social networking sites means products and companies can constantly remind and update followers about their capabilities, uses, importance, etc. Because cell phones are connected to social networking sites, advertisements are always in sight.

There are two approaches to use the social media:

The Passive Approach

Social Media can be used as a source of market information and customer voice.With the help of blogs, content communities and forums individuals share their reviews and recommendations of brands, products and services. So, businesses are able to tap and analyse the customer voice generated in various websites for marketing purposes. Therefore, social media is an inexpensive source of market intelligence which can be used by marketers to track problems and market opportunities.

The Active Approach

Social Media can be used as a public relations and direct marketing tools. It can also be used as communication channels (targeting specific audiences) and as customer engagement tools. There are many examples of firms initiating some form of online dialog with the public to foster relations with customers. The biggest example is Mr. Narendra Modi current prime minister of India who has employed social media platforms to circumvent traditional media channels to reach out to the young and urban population of India which is estimated to be 200 million.

In the conclusion,I would say Social-media marketing is an excellent way for businesses to broaden their exposure to the public at a much lower cost than traditional marketing. It establishes their presence on widely used platforms such as Facebook and Twitter which can help target new customers and make your brand more visible. The two-way communication facilitated by social media improves customer service and enables businesses to gain new information about their customers and make changes based on that knowledge.

As per the statistics, Social Networking is being used by 76% of businesses today. Business retailers have seen 133% increases in their revenues from social media marketing.

If you are looking for Digital marketing, Online marketing or Social media marketing agency in Delhi to promote your brand effectively, we are one of the top-notch online marketing companies in Delhi. Please visit www.fsc.co.in or send a query to get a personalized quote now!

Article Source: EzineArticles.com

Social Media Optimization Through Facebook

Social Media Optimization Through Facebook

  • Posted OnOctober 19, 2015

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  • Written By Shabana Gandhi

“Today is a digital age as yesterday was an analogue one.”

The above sentence is absolutely true in the sense that everything today is governed digitally, be it information or communication. We are heavily dependent on technology. One such dependence is on Internet which is a common application these days.

With multiple companies at the scene, promotion is very important. It can be done online (Internet) through social networks. The most popular of the social networks is Facebook. Promoting through Facebook is a common social media marketing technique. But with so many start-ups and companies, how can you market your company better?

Social Media Optimization (SMO)

Optimizing your website content in terms of sharing across social media platforms is a precise task of SMO. It is an efficient approach for improving your brand value. Its smart use will lead to a heavy traffic flow to your website or page.

Through Facebook

Facebook has some excellent features and over 200 million visitors per day. You should know the proper tricks in order to get an edge over your competitors.

Here are some tips:

Create A Facebook Page

This is the first step of marketing. While creating a page make sure to choose the correct page type for e.g. if you are a band then choose “Music/Artist” or if you are an education portal then choose “Education”.

Genuine Look

The page should look genuine and exclusive as watching new content excites and interests audience.

Best Configuration

The little details mean the most. In the “Edit Info” section you have to fill multiple details like: location, about, short overview about your company, your aim/goal, an email-id, your website URL and finally a phone number. This ensures your originality and leaves a good impression.

Consistency

Continuously update your posts, share links, and upload media. This helps in keeping a steady audience flow and if the posts are great then Bingo! You have got your loyal set of followers.

Beware of Services Offering Fans

Do not buy services offering fans to artificially increase your fans as most of these fans are not real people. Having such fan following will lead to false growth of your company and destabilize your marketing strategies.

Always Engage

You will lose audience if you do not engage with them. Always reply to comments, posts and questions for your customers to have a positive feedback of you.

Its Content Marketing

Make sure to use the best words in the crispiest manner possible. After all it is a mode of communication between you and your fans & represents your views. Use brand hashtags if and when possible like #Flipkart or #Dominos.

Following these steps will definitely increase your traffic and ensure you a stable course of fans. And remember, if all hopes are lost then your creativity hasn’t. Use the best of your brain and technology consciousness to maintain your lead above the others.

For effective SMO, including Facebook Marketing, that includes the creation of brand Pages, designing of Cover Photos & Profile Photos by professional Graphic Designers, posting of carefully selected content and Facebook Advertising, get in touch with Futuristic Simplified Computing Private Limited!

Article Source: EzineArticles.com

The Most Used Web Design Trends From 2014

The Most Used Web Design Trends From 2014

  • Posted OnOctober 5, 2015

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  • Written By fscadmin

These days, the design of any website is either based on emulation or the zeitgeist of any given era. It would not be wrong to say that whatever styles and web designing techniques that we are seeing are influenced by some or the other website in the industry. The result of this is the emergence of commonalities.

Although they have proliferated across the web, a few of the web design trends have bored us to death and are definitely over staying their welcome. We take a look at some of the most overused web design trends in the year 2014.

Sliders

Sliders became a novelty because they were space savers and could display multiple chunks of content at once. What killed this trend brutally was people’s problem of only thinking that imitation is the sincerest form of flattery and leaving the other part, which is, imitation is also the godfather of the arch-nemesis of innovation, completely unnoticed.

Typographic Fonts

This trend was followed so avidly that it led to the popularity of an anti-trend.

Auto play Videos and Unwanted Pop-ups

These two are the most annoying designing trends. Having a video on the website is a great way to boost user-engagement, but playing it automatically is most certainly not. Similarly, if you are encouraging a visitor to subscribe to your newsletter or join you on Facebook through a pop-up, all it will do is cause major annoyance.

Full Screen Photography

The problem of ubiquity, yet again! One simply cannot deny that full screen photography is indeed capable of grabbing the visitors’ attention, but it can take people and their website only so far!

Parallax Scrolling

It feels like that this trend will only become passé after choking us to death! There is no problem in this trend other than it being overdone.

Stock Photos

This trend could indeed win the first position in the contest of most ubiquitous web design trends of all time. Countless number of websites use the same old type of images by the courtesy of Shutter stock to convey their message.

Bizarre Loading Screens

The trend was not worthy enough in the first place. If your site is taking time to load and you are highlighting it, then it would do no good to you. You website should not take time to load in this day and age otherwise the visitors would leave sooner than you can imagine. They visit your website in search of useful and valuable content and not for amusing themselves. So make sure that your website doesn’t take more than 4 seconds to load.

FSC Pvt Ltd is to provide you latest web design trends for your website & business. Kindly connect with us rg@fsc.co.in/sg@fsc.co.in

Article Source: EzineArticles.com

Mobilegeddon – Everything You Need To Know!

Mobilegeddon – Everything You Need To Know!

  • Posted OnMay 19, 2015

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  • Written By fscadmin

“Google is making a giant change this week that could crush millions of small businesses.” – Business Insider India, April 20th, 2015
Rattled by #Mobilegeddon ? For those unaware, what are you waiting for? Google’s explosive new
(21st April, 2015) update may become your e-business’ toughest battle yet! We give you 5 reasons to be worried..5 reasons to hire us!
1. Simply put, websites that are not mobile-friendly will show a decrease in mobile search rankings, if they are not already. Was yours designed solely for desktops? Time to act!
2. In 2014, 79.1% of global internet users accessed the internet from cell phones! The number of #mobile internet users having overtaken that of those accessing the net through desktops. The stats paint a sad picture for e-businesses that have not introduced mobile-friendliness yet. Lack of traffic means no inquiries, which in turn means no business.
3. More statistics reveal that the percentage of people browsing internet from cell phones is rapidly growing. Contrast this with the fact that 90% owners of small businesses do not have a mobile-friendly website! You are 1 of them, no?
4. The world’s most popular search engine now gives preference to pages that provide an optimal viewing experience. They should be easy on the eye. Navigation should use as little panning and resizing as possible.
5. Even if some pages of your site are mobile-friendly, others may not be! Also, separate mobile links does not necessarily mean that they are phone-friendly.
Add to these disturbing details the reports that Bing, the 2nd most popular search engine is planning to follow suit with its very own mobilegeddon! Makes sense. After all, why would users like to end up at websites that are useless for them? For you though, this could mean a heavy loss of traffic. That is, only if yours is not easy to use on small devices!
The truth is that website overhauling is some serious stuff and needs professional guidance. The quicker you act, the wiser. This is where we come into the picture!
With #Google determining rankings every time a page is crawled and indexed, we will have your website up and performing efficiently in no time! What’s more, you can also avail a 20% discount – a limited offer!

Website's Front-End Development

Expedite The Process Of A Website’s Front-End Development With Harp

  • Posted OnMay 9, 2015

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  • Written By

Harp is a static web server with inbuilt preprocessors for CSS. Running on Node.js, Harp is cross-platform compatible unlike Hammer which is only meant for Mac. It includes the templating languages for HTML document and can be turned into a full application by using server-side JavaScript. If one is not a programmer, they can build their static site and compile it for hosting in some other place with the help of Harp.

As Harp is also MIT licensed, one can even make changes, redistribute, and resell it. Unlike other Node-based tools, Harp doesn’t make any assumption that one might want to use its CSS framework, HTML boilerplate, or animation library, for that matter. Instead, it gives the tools that enable the web developers to write a code faster.

Let us have a detailed look at some of the key features of Harp:

Automatic Pre-Processing

Harp pre-processes the code automatically and serves it to a browser as CSS, HTML, and JavaScript. In layman’s terms, it allows a developer to write instead of wrangle.

Built-in Pre-Processors

Harp comes well-equipped with preprocessors like Less, Sass, Stylus, Coffee-script, and Mark down. All these are available without the need of configuring or setting-up.

Layout / Partial Paradigm

One can keep their code clean and organized with Harp because it makes use of the Layout / Partial paradigm. While Partial enables web developers to reuse common elements, Layout enables them to maintain a consistent site design. Harp makes both these paradigms available to EJS and Jade.

Templating Languages

Harp also comes with Jade and EJS. These JavaScript templating languages help in generating advanced HTML documents. One can build HTML templates and store an actual page’s content separately from those HTML templates.

Fast and Lightweight

While using Harp, all one has to do is Save and Refresh. It compiles the assets just in the way the browser needs them, making itself lightning fast.

Flexible and Bespoke

Simply pass the meta-data into views and pages to move from static assets to dynamic content. Harp allows web developers to use their favorite variables, loops and templating engines, making application development fun for them.

Facilitates Easy Compilation and Deployment

Whether you are working on a Git-hub project, or developing a mobile application using Apache or Phone-gap, you can easily compile your code to CSS, JavaScript, and of course HTML, and host it anywhere.

Harp also allows you to skip the compiling all together, and publish from Drop-box. It is for anyone who is spending more time in setting up environments and server and configuration files management. So to remove distractions that lie around the publishing process, make use of Harp.

If you would like to design & developed any website, please contact us on this fsc.co.in

Article Source: EzineArticles.com