Social Media Optimization Through Facebook
Posted On :October 19, 2015/
Written By : Shabana Gandhi
“Today is a digital age as yesterday was an analogue one.”
The above sentence is absolutely true in the sense that everything today is governed digitally, be it information or communication. We are heavily dependent on technology. One such dependence is on Internet which is a common application these days.
With multiple companies at the scene, promotion is very important. It can be done online (Internet) through social networks. The most popular of the social networks is Facebook. Promoting through Facebook is a common social media marketing technique. But with so many start-ups and companies, how can you market your company better?
Social Media Optimization (SMO)
Optimizing your website content in terms of sharing across social media platforms is a precise task of SMO. It is an efficient approach for improving your brand value. Its smart use will lead to a heavy traffic flow to your website or page.
Facebook has some excellent features and over 200 million visitors per day. You should know the proper tricks in order to get an edge over your competitors.
Here are some tips:
Create A Facebook Page
This is the first step of marketing. While creating a page make sure to choose the correct page type for e.g. if you are a band then choose “Music/Artist” or if you are an education portal then choose “Education”.
The page should look genuine and exclusive as watching new content excites and interests audience.
The little details mean the most. In the “Edit Info” section you have to fill multiple details like: location, about, short overview about your company, your aim/goal, an email-id, your website URL and finally a phone number. This ensures your originality and leaves a good impression.
Continuously update your posts, share links, and upload media. This helps in keeping a steady audience flow and if the posts are great then Bingo! You have got your loyal set of followers.
Beware of Services Offering Fans
Do not buy services offering fans to artificially increase your fans as most of these fans are not real people. Having such fan following will lead to false growth of your company and destabilize your marketing strategies.
You will lose audience if you do not engage with them. Always reply to comments, posts and questions for your customers to have a positive feedback of you.
Its Content Marketing
Make sure to use the best words in the crispiest manner possible. After all it is a mode of communication between you and your fans & represents your views. Use brand hashtags if and when possible like #Flipkart or #Dominos.
Following these steps will definitely increase your traffic and ensure you a stable course of fans. And remember, if all hopes are lost then your creativity hasn’t. Use the best of your brain and technology consciousness to maintain your lead above the others.
For effective SMO, including Facebook Marketing, that includes the creation of brand Pages, designing of Cover Photos & Profile Photos by professional Graphic Designers, posting of carefully selected content and Facebook Advertising, get in touch with Futuristic Simplified Computing Private Limited!
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