{"id":1461,"date":"2020-01-20T06:19:05","date_gmt":"2020-01-20T06:19:05","guid":{"rendered":"http:\/\/www.fsc.co.in\/blog\/?p=1461"},"modified":"2020-01-20T10:13:24","modified_gmt":"2020-01-20T10:13:24","slug":"8-google-algorithm-core-updates-in-2020","status":"publish","type":"post","link":"https:\/\/www.fsc.co.in\/blog\/8-google-algorithm-core-updates-in-2020\/","title":{"rendered":"8 Google Algorithm Core Updates Rolled Out in 2020"},"content":{"rendered":"<p><span style=\"font-size: large;\"><span lang=\"en-US\">Each year, Google makes thousands of changes to its search algorithm. Most of the updates go unnoticed as they barely have any impact on websites. However, a few of the Google Algorithm Core Updates that will have a significant effect on the search results. <\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">If you have experienced a sudden drop in website rankings or organic traffic, it might be because of the latest Google Algorithm Updates. <\/span><\/span><\/p>\n<p>Let\u2019s understand the major Google Algorithm Core Updates that have had the most significant impact on the search results.<\/p>\n<h2>1. <b>Google Panda \u2013 Released on February 23, 2011<span style=\"color: white;\">Google Algorithm Core Updates<\/span><br \/>\n<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"Google Panda alignnone wp-image-1468\" title=\"Google Panda\" src=\"http:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_1-300x300.jpg\" alt=\"Google Panda\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_1-300x300.jpg 300w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_1-150x150.jpg 150w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_1-768x768.jpg 768w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_1.jpg 1000w\" sizes=\"auto, (max-width: 500px) 85vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span lang=\"en-US\">Google Panda was released to stop sites with poor quality content from ranking on the top of the search results and reward websites with unique, compelling content. <\/span><\/p>\n<p><span lang=\"en-US\">Panda was last updated on September 25, 2014. <\/span><\/p>\n<h4><b>How to optimize for Google Panda?<\/b><\/h4>\n<ul>\n<li><span style=\"font-size: large;\"><span lang=\"en-US\">Publish high-quality content. <\/span><\/span><\/li>\n<li><span style=\"font-size: large;\"><span lang=\"en-US\">Eliminate filler words.<\/span><\/span><\/li>\n<li><span style=\"font-size: large;\"><span lang=\"en-US\">Remove above the fold ads.<\/span><\/span><\/li>\n<li><span style=\"font-size: large;\"><span lang=\"en-US\">Optimize pages with low-quality or outdated content. <\/span><\/span><\/li>\n<\/ul>\n<h2><b>2. Google Penguin \u2013 Released on April 24, 2012<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1467\" src=\"http:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_2-300x300.jpg\" alt=\"Google Penguin\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_2-300x300.jpg 300w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_2-150x150.jpg 150w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_2-768x768.jpg 768w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_2.jpg 1000w\" sizes=\"auto, (max-width: 500px) 85vw, 500px\" \/><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">Google launched the Penguin update to better catch websites spamming its search results by buying links or obtaining them through link networks. It also penalizes sites involved in keyword stuffing. <\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">Penguin was last updated on September 23, 2016. <\/span><\/span><\/p>\n<h4><b>How to optimize for Google Penguin?<\/b><\/h4>\n<ul>\n<li><span style=\"font-size: large;\"><span lang=\"en-US\">Monitor your backlinks regularly and eliminate the bad ones. <\/span><\/span><\/li>\n<li><span style=\"font-size: large;\"><span lang=\"en-US\">Disavow any bad link that you can\u2019t control. <\/span><\/span><\/li>\n<li><span style=\"font-size: large;\"><span lang=\"en-US\">Never buy backlinks.<\/span><\/span><\/li>\n<li><span style=\"font-size: large;\"><span lang=\"en-US\">Avoid keyword stuffing.<\/span><\/span><\/li>\n<\/ul>\n<h2><b>3.\u00a0 Google Pirate \u2013 Release on August 11, 2012<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1464\" src=\"http:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_3-300x300.jpg\" alt=\"Google Pirate\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_3-300x300.jpg 300w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_3-150x150.jpg 150w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_3-768x768.jpg 768w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_3.jpg 1000w\" sizes=\"auto, (max-width: 500px) 85vw, 500px\" \/><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">Google launched Pirate with the sole aim of defeating the piracy issues. Google Pirate filters copyright infringement reports and penalizes the websites with lower search rankings. <\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">Pirate was last updated on <span class=\"ILfuVd\"><span class=\"e24Kjd\">August 2012<\/span><\/span><\/span><\/span><\/p>\n<h4><b>Should You be Worried about Google Pirate?<\/b><\/h4>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">No, unless and until you offer pirated content to your audience. <\/span><\/span><\/p>\n<h2><b>4. Google Pigeon \u2013 Released on August 20, 2013<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1465\" src=\"http:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_5-300x300.jpg\" alt=\"Google Pigeon\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_5-300x300.jpg 300w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_5-150x150.jpg 150w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_5-768x768.jpg 768w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_5.jpg 1000w\" sizes=\"auto, (max-width: 500px) 85vw, 500px\" \/><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">Google Pigeon was released to improve ranking parameters based on distance and location. One of Google\u2019s stated purposes for the launch of Pigeon was to connect their local algorithm more deeply to their traditional web algorithm, enabling it to take the full advantage of hundreds of ranking signals that go into the web algorithm. This has helped Google improve local search results. <\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">Google Pigeon was last updated on December 22, 2014. <\/span><\/span><\/p>\n<h4><b>How to Optimize for Google Pigeon?<\/b><\/h4>\n<ul>\n<li><span style=\"font-size: large;\"><span lang=\"en-US\">Create text, image, and video content that associates your business with your neighborhood or local region. <\/span><\/span><\/li>\n<li><span style=\"font-size: large;\"><span lang=\"en-US\">Improve the accuracy of local citations.<\/span><\/span><\/li>\n<li><span style=\"font-size: large;\"><span lang=\"en-US\">Remove duplicate listings.<\/span><\/span><\/li>\n<li><span style=\"font-size: large;\"><span lang=\"en-US\">Gain favorable reviews. <\/span><\/span><\/li>\n<\/ul>\n<h2><b>5. Google Hummingbird \u2013 Released on September 26, 2013<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1466\" src=\"http:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_4-300x300.jpg\" alt=\"Google Hummingbird\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_4-300x300.jpg 300w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_4-150x150.jpg 150w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_4-768x768.jpg 768w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_4.jpg 1000w\" sizes=\"auto, (max-width: 500px) 85vw, 500px\" \/><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">Google Hummingbird was released to help Google understand the intent of the search queries and match them to more relevant results. <\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">Although Google has released a few updates of the Hummingbird, the dates are not known.<\/span><\/span><\/p>\n<h4><b>How to Optimize for Google Hummingbird?<\/b><\/h4>\n<ul>\n<li><span style=\"font-size: large;\"><span lang=\"en-US\">Focus on long-tail keywords.<\/span><\/span><\/li>\n<li><span style=\"font-size: large;\"><span lang=\"en-US\">Create content that answers the most common questions of your audience.<\/span><\/span><\/li>\n<li><span style=\"font-size: large;\"><span lang=\"en-US\">Make your website responsive. <\/span><\/span><\/li>\n<li><span style=\"font-size: large;\"><span lang=\"en-US\">Focus on building your online reputation. <\/span><\/span><\/li>\n<\/ul>\n<h2><b>6. Google Mobilegeddon \u2013 Released on April 21, 2015<\/b><\/h2>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">Mobilegeddon ensures that mobile-friendly sites rank on the top of the mobile search results. It filters out the websites not optimized for mobile from the SERPs or lowers their rank. <\/span><\/span><\/p>\n<h4><b>How to Optimize your site for Google Mobilegeddon? <\/b><\/h4>\n<ul>\n<li><span style=\"font-size: large;\"><span lang=\"en-US\">Optimize your site for mobile devices.<\/span><\/span><\/li>\n<li><span style=\"font-size: large;\"><span lang=\"en-US\">Improve the usability of your site for mobile devices. <\/span><\/span><\/li>\n<li><span style=\"font-size: large;\"><span lang=\"en-US\">Optimize your mobile site for speed. <\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">Ensure your mobile website doesn\u2019t have any mobile-only 404s, faulty redirects, unplayable content or blocked JavaScript, CSS, and image files. <\/span><\/span><\/p>\n<h2><b>7. Google Rank Brain \u2013 Released on October 26, 2015<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1463\" src=\"http:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_6-300x300.jpg\" alt=\"Google Rank Brain\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_6-300x300.jpg 300w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_6-150x150.jpg 150w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_6-768x768.jpg 768w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/Carousel_6.jpg 1000w\" sizes=\"auto, (max-width: 500px) 85vw, 500px\" \/><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">RankBrain is a part of Google\u2019s Hummingbird algorithm. RankBrain uses machine learning to determine the best results for search engine queries. It helps Google understand the intent behind the search. RankBrain is the third most important ranking signal. <\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">RankBrain was last updated in October 2014. <\/span><\/span><\/p>\n<h4><b>How to Optimize for RankBrain?<\/b><\/h4>\n<ul>\n<li><span style=\"font-size: large;\"><span lang=\"en-US\">Optimize your meta descriptions and titles for clicks.<\/span><\/span><\/li>\n<li><span style=\"font-size: large;\"><span lang=\"en-US\">Create content that addresses user intent. <\/span><\/span><\/li>\n<li><span style=\"font-size: large;\"><span lang=\"en-US\">Improve your dwell time. <\/span><\/span><\/li>\n<li><span style=\"font-size: large;\"><span lang=\"en-US\">Optimize for medium and long-tail keywords.<\/span><\/span><\/li>\n<\/ul>\n<h2><b>8. BERT \u2013 Released on October 22, 2019<\/b><\/h2>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">BERT is an acronym of Bidirectional Encoder Representations from Transformers. <\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">BERT was released to understand natural language processing (NLP) in a better way. After the BERT update, Google Algorithm Core Updates are now taking prepositions such as \u201cfor\u201d and \u201cto\u201d into account that can completely change the meaning of a query. <\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">Here\u2019s an example of how the search results changed after the BERT update. <\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1462 size-full alignleft\" src=\"http:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/bert1.jpg\" alt=\"BERT\" width=\"700\" height=\"388\" srcset=\"https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/bert1.jpg 700w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/01\/bert1-300x166.jpg 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p><span style=\"color: #0563c1;\"><u><a href=\"https:\/\/neilpatel.com\/blog\/bert-google\/\" rel=\"nofollow\"><span style=\"font-size: large;\"><span lang=\"en-US\">Source<\/span><\/span><\/a><\/u><\/span><\/p>\n<h4><span style=\"font-size: large;\"><span lang=\"en-US\"><b>How to Optimize for BERT?<\/b><\/span><\/span><\/h4>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">According to Google\u2019s John Mueller, you can\u2019t optimize your website for BERT. However, make sure that the content on your website is relevant to your business and establishes a connection between the ranges of search intent. The more you cover about a topic or a niche, the more authoritative your website gets (thereby increasing your site\u2019s ranking in the SERPs). <\/span><\/span><\/p>\n<h4><span style=\"font-size: large;\"><span lang=\"en-US\"><b>Wrapping Up<\/b><\/span><\/span><\/h4>\n<p><a name=\"_GoBack\"><\/a> <span style=\"font-size: large;\"><span lang=\"en-US\">The sole aim of Google updates is to provide a better user experience. Irrespective of the upcoming updates, if you focus on offering better content to your audience, answer their queries in the best possible way, and improve your site\u2019s navigation, you\u2019ll likely be awarded better rankings in the SERPs. <\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">FSC Pvt. Ltd. is the leading <a href=\"http:\/\/www.fsc.co.in\/services\/digital-marketing\/\">digital marketing agency in Delhi<\/a>. Our SEO experts always have an eye on the changing Google algorithms. Leave all your SEO worries to us and see your website ranking on the top of the search results.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each year, Google makes thousands of changes to its search algorithm. Most of the updates go unnoticed as they barely have any impact on websites. However, a few of the Google Algorithm Core Updates that will have a significant effect on the search results. If you have experienced a sudden drop in website rankings or &hellip; <a href=\"https:\/\/www.fsc.co.in\/blog\/8-google-algorithm-core-updates-in-2020\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;8 Google Algorithm Core Updates Rolled Out in 2020&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[582],"tags":[587,588,583,584,585,586],"class_list":["post-1461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","tag-google-algorithm","tag-google-algorithm-2020","tag-google-algorithm-core-updates","tag-google-algorithm-core-updates-2020","tag-google-algorithm-updates","tag-google-algorithm-updates-2020"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Google Algorithm Core Updates Rolled Out in 2020<\/title>\n<meta name=\"description\" content=\"Google Algorithm Core Updates have been recently rolled out. Check out this blog to know more about what all changes have been made.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fsc.co.in\/blog\/8-google-algorithm-core-updates-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Google Algorithm Core Updates Rolled Out in 2020\" \/>\n<meta property=\"og:description\" content=\"Google Algorithm Core Updates have been recently rolled out. Check out this blog to know more about what all changes have been made.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fsc.co.in\/blog\/8-google-algorithm-core-updates-in-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"FSC Pvt. 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