{"id":1498,"date":"2020-03-13T12:53:32","date_gmt":"2020-03-13T12:53:32","guid":{"rendered":"http:\/\/www.fsc.co.in\/blog\/?p=1498"},"modified":"2020-03-26T10:44:28","modified_gmt":"2020-03-26T10:44:28","slug":"google-facebook-ban-ads-face-masks-due-misleading-coronavirus-claims","status":"publish","type":"post","link":"https:\/\/www.fsc.co.in\/blog\/google-facebook-ban-ads-face-masks-due-misleading-coronavirus-claims\/","title":{"rendered":"Google & Facebook Ban Ads for Face Masks Due To Misleading Coronavirus Claims"},"content":{"rendered":"

WHO (World Health Organization) has officially announced coronavirus as a pandemic. And amid the rising cases of Covid-19 in India, there has been a surge in demand for face masks. As a result, mask sellers have started leveraging digital media to advertise safety masks.<\/p>\n

However, Google and Facebook have started cracking down on advertising for face masks during the coronavirus pandemic.<\/p>\n

Google bans face mask ads globally due to misleading coronavirus claims<\/h1>\n

A Google spokesperson said, \u201cWe\u2019re committed to protecting users and surfacing helpful, authoritative information as the coronavirus situation continues to evolve. Since January, we have blocked hundreds of thousands of ads for misleading coronavirus-related products or services. Out of an abundance of caution, we have decided to temporarily ban all medical face mask ads. We\u2019re actively monitoring the situation and will continue to take action as needed to protect users.<\/em>\u201d Read Full Story<\/a><\/strong><\/em><\/p>\n

Now, if you try advertising face masks on Google, you will see a message in your account, stating, \u201cThis candidate is not permitted to show ads in your target location.<\/em>\u201d<\/p>\n

Facebook<\/strong><\/h1>\n

Rob Leathern, the director of product management, Facebook, tweeted, \u201cWe\u2019re banning ads and commerce listings selling medical face masks. We\u2019re monitoring COVID19 closely and will make necessary updates to our policies if we see people trying to exploit this public health emergency. We\u2019ll start rolling out this change in the days ahead\u201d. Read Full Story<\/strong><\/a><\/em><\/p>\n

Adam Mosseri, the head of Instagram, tweeted, \u201cwe\u2019re banning ads and commerce listings selling medical face masks on Instagram and Facebook. Supplies are short, prices are up, and we\u2019re against people exploiting this public health emergency.\u201d<\/p>\n

As mentioned above, the primary reason for banning ads for face masks is the misleading coronavirus claims. Most of the surgical face masks are advertised as they prevent coronavirus from entering into the body.<\/p>\n

The Ban is Temporary<\/strong><\/h1>\n

Both Google and Facebook have banned ads for face masks temporarily. And, as soon as a vaccine comes up or there are equal supply and demand for masks, they\u2019ll lift the ban. However, there is no official announcement for the same, so this is our best guess.<\/p>\n

If you want to advertise other medical products (that are not related to coronavirus), you can. We at FSC Pvt. Ltd. can help you market your products effectively at a lower cost. Besides, we guarantee you a higher ROI on your advertisements.<\/p>\n","protected":false},"excerpt":{"rendered":"

WHO (World Health Organization) has officially announced coronavirus as a pandemic. And amid the rising cases of Covid-19 in India, there has been a surge in demand for face masks. As a result, mask sellers have started leveraging digital media to advertise safety masks. However, Google and Facebook have started cracking down on advertising for … Continue reading “Google & Facebook Ban Ads for Face Masks Due To Misleading Coronavirus Claims”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[596,597,595],"class_list":["post-1498","post","type-post","status-publish","format-standard","hentry","category-blogging","tag-ads-ban-coronavirus","tag-face-mask-ads","tag-google-facebook-ban-ads"],"yoast_head":"\nGoogle & Facebook Ban Ads for Face Masks Due To Misleading Coronavirus Claims<\/title>\n<meta name=\"description\" content=\"WHO (World Health Organization) has officially announced coronavirus as a pandemic.There has been a surge in demand for face masks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fsc.co.in\/blog\/google-facebook-ban-ads-face-masks-due-misleading-coronavirus-claims\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google & Facebook Ban Ads for Face Masks Due To Misleading Coronavirus Claims\" \/>\n<meta property=\"og:description\" content=\"WHO (World Health Organization) has officially announced coronavirus as a pandemic.There has been a surge in demand for face masks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fsc.co.in\/blog\/google-facebook-ban-ads-face-masks-due-misleading-coronavirus-claims\/\" \/>\n<meta property=\"og:site_name\" content=\"FSC Pvt. 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