{"id":1509,"date":"2020-03-26T10:59:00","date_gmt":"2020-03-26T10:59:00","guid":{"rendered":"http:\/\/www.fsc.co.in\/blog\/?p=1509"},"modified":"2020-03-30T09:10:42","modified_gmt":"2020-03-30T09:10:42","slug":"google-handling-covid-19-coronavirus","status":"publish","type":"post","link":"https:\/\/www.fsc.co.in\/blog\/google-handling-covid-19-coronavirus\/","title":{"rendered":"How is Google Handling COVID-19\/ Coronavirus ?"},"content":{"rendered":"<p>Covid-19, otherwise known as coronavirus, was declared as a pandemic by WHO on March 11, 2020. Since then, many giant companies and industry leaders started responding to Covid-19 to help people stay safe, informed, and connected.<\/p>\n<p>Google released a wide range of updates related to Covid-19. It includes banning face mask ads, removing videos providing wrong information related to the virus and making the premium features of its video conferencing app \u201c<em>Meet<\/em>\u201d free temporarily.<\/p>\n<p><strong>Let\u2019s have a look at everything in detail. Google changed to handle the Covid-19 pandemic.<\/strong><\/p>\n<h2><span style=\"color: #333399;\"><strong><u>What Changed in Google Search?<\/u><\/strong><\/span><\/h2>\n<h3><strong style=\"font-size: 23px;\">1.Promote the Do-Five Campaign<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1513\" src=\"http:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/03\/Promote-the-Do-Five-Campaign-300x300.gif\" alt=\"Promote the Do-Five Campaign\" width=\"398\" height=\"398\" srcset=\"https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/03\/Promote-the-Do-Five-Campaign-300x300.gif 300w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/03\/Promote-the-Do-Five-Campaign-150x150.gif 150w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/03\/Promote-the-Do-Five-Campaign-768x768.gif 768w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/03\/Promote-the-Do-Five-Campaign-1024x1024.gif 1024w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/03\/Promote-the-Do-Five-Campaign-1200x1200.gif 1200w\" sizes=\"auto, (max-width: 398px) 85vw, 398px\" \/><\/p>\n<p>On the Google homepage, users see the \u201c<em>Do the Five<\/em>\u201d campaign. This is done to raise awareness of simple steps that can help people in reducing the spread of the Covid-19. The World Health Organization has given these pieces of advice.<\/p>\n<h3><strong>2.Limited Functionalities in Google My Business<\/strong><\/h3>\n<p>On March 20, 2020, Google announced, \u201c<em>During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and\u00a0reduce the need for people to come into our offices. As a result, there may be some temporary limitations and delays in support as we prioritize critical services.<\/em>\u201d They also said, new reviews, review replies, and new Q&amp;A will be unavailable during this time.\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1515 size-large\" src=\"http:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/03\/gmb-1024x216.png\" alt=\"google my business\" width=\"840\" height=\"177\" srcset=\"https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/03\/gmb-1024x216.png 1024w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/03\/gmb-300x63.png 300w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/03\/gmb-768x162.png 768w, https:\/\/www.fsc.co.in\/blog\/wp-content\/uploads\/2020\/03\/gmb.png 1031w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p>Apart from that, Google My Business has published guidelines for companies affected by Covid-19, advising them to update their GMB profile, so their customers have the most accurate information.<\/p>\n<p><span style=\"color: #0000ff;\"><strong>Here are the suggestions provided by GMB for Covid-19.<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #0000ff;\"><strong>Changing business hours: <\/strong><span style=\"color: #000000;\">If you were impacted by Covid-19 or due to lockdown in your area, update your new opening and closing hours.<\/span><\/span><\/li>\n<li><span style=\"color: #0000ff;\"><strong>Manage Information: <\/strong><span style=\"color: #000000;\">Share whether or not your business operations have been affected by Covid-19, such as delays or any additional precautions being taken.<\/span><\/span><\/li>\n<li><span style=\"color: #0000ff;\"><strong>Create a post:<\/strong><span style=\"color: #000000;\">Provide up-to-date information on the latest company news.<\/span><\/span><\/li>\n<li><span style=\"color: #0000ff;\"><strong>Phone number update: <\/strong><span style=\"color: #000000;\">Make sure that your phone number is up-to-date so your customers can contact you.<\/span><\/span><\/li>\n<\/ul>\n<p><strong><em>Note: <\/em><\/strong>Google may review your changes, and hence it might not reflect immediately on Google Search and Maps.<\/p>\n<h3><strong>3.Google Removes False Information on Covid-19<\/strong><\/h3>\n<p>Google has started removing false information on Covid-19 from YouTube, Google Maps, and Play Store. In fact, Google has already removed thousands of videos from YouTube that were spreading misinformation on coronavirus.<\/p>\n<p>These videos promoted medically unproven methods to prevent coronavirus instead of seeking medical treatment. On Google Maps, they are removing harmful content, such as fake reviews and wrong information about healthcare locations.<\/p>\n<h3><strong>4.Google Search and Map Premise Closure Updates<\/strong><\/h3>\n<p>With most of the countries announcing lockdown, Google has started showing local businesses as temporarily closed, except for the essential services, such as grocery and medical.<\/p>\n<p>Even businesses can themselves announce as they are \u201c<em>temporarily closed<\/em>\u201d using their Google My Business account.<\/p>\n<p>Additionally, Google is using its AI technology Duplex to contact companies to confirm their updated business hours so that they can update it on Google Search and Maps.<\/p>\n<h3><strong>5.Website Dedicated to Covid-19 Education, Prevention, and Local Resources Nationwide<\/strong><\/h3>\n<p>Google said it is partnering with the U.S government to develop a website dedicated to educate people about Covid-19 and to tell them about the resources available. Google also said it would update it with additional support regularly.<\/p>\n<h2><span style=\"color: #333399;\"><strong><u>What has changed in Google Ads?<\/u><\/strong><\/span><\/h2>\n<h3><strong>1.Support for Google Ads May be Unavailable or Delayed<\/strong><\/h3>\n<p>Google has updated its Google Ads help section to inform users that the support for Google Ads may be temporarily unavailable or delayed.<\/p>\n<h3><strong>2.Google Banned Ads Related to Respirators and Medical Masks Temporarily<\/strong><\/h3>\n<p>Google has banned ads related to respirators and medical masks. Google has a sensitive policy that does not allow advertising that may capitalize on tragic events such as death, conflicts, or natural disaster.<\/p>\n<p>Read More :\u00a0<em><strong><a href=\"https:\/\/www.fsc.co.in\/blog\/google-facebook-ban-ads-face-masks-due-misleading-coronavirus-claims\/\">Google &amp; Facebook Ban Ads for Face Masks Due To Misleading Coronavirus Claims<\/a><\/strong><\/em><\/p>\n<p>Google, in January 2020, said it has \u201c<em>blocked hundreds of thousands of ads attempting to capitalize on the coronavirus pandemic, and last week we announced a temporary ban on all ads for medical masks and respirators.<\/em>\u201d<\/p>\n<h2><span style=\"color: #333399;\"><strong><u>Google Tools<\/u><\/strong><\/span><\/h2>\n<h3><strong>1.Webmaster Conference Postponed<\/strong><\/h3>\n<p>According to Google, it has postponed all global Webmaster Conferences due to coronavirus concerns until further notice. It has been done following the guidelines set by the WHO, the CDC, and other organizations.<\/p>\n<h3><strong>2.Video Conferencing App Meet Available At No Cost For a Limited Time<\/strong><\/h3>\n<p>With almost every company asking its employees to work remotely, Google has made its video conferencing app Meet free for all G Suite customers until July 1, 2020.<\/p>\n<h3><strong>3.New Distance Learning Resources Launched<\/strong><\/h3>\n<ul>\n<li>Google has created new distance learning resources to help educators worldwide. These resources include,<\/li>\n<li>A new YouTube Learning Hub.<\/li>\n<li>Webinars.<\/li>\n<li>Training Materials.<\/li>\n<li>Blog Posts.<\/li>\n<\/ul>\n<p>Additionally, Google\u2019s UrsHolzle announced on Twitter that they would be launching a Distance Learning Fund to enable learning to continue across the world.<\/p>\n<p><strong>Final Thoughts<\/strong><\/p>\n<p>In the wake of the Covid-19 pandemic, the biggest search engine, Google has started doing everything they can to help people around the world. From banning false information to making their video conferencing app free for all the users, Google is doing every possible thing to help you. Now it\u2019s your turn, stay home, stay safe.<\/p>\n<p>FSC Pvt. Ltd. is one of the leading digital marketing agency in Delhi. If you have been affected by Covid-19, we can help you prepare for the future. So as soon as the market reopens, you\u2019ll be ahead of your competitors who are not doing anything during the pandemic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Covid-19, otherwise known as coronavirus, was declared as a pandemic by WHO on March 11, 2020. Since then, many giant companies and industry leaders started responding to Covid-19 to help people stay safe, informed, and connected. Google released a wide range of updates related to Covid-19. It includes banning face mask ads, removing videos providing &hellip; <a href=\"https:\/\/www.fsc.co.in\/blog\/google-handling-covid-19-coronavirus\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How is Google Handling COVID-19\/ Coronavirus ?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[173,581,4,5],"tags":[599,601,388,600,598],"class_list":["post-1509","post","type-post","status-publish","format-standard","hentry","category-google-adwords","category-google-algorithm-core-updates","category-google-news","category-google-updates","tag-gmb-for-covid-19","tag-google-search","tag-google-search-optimization","tag-google-update","tag-how-is-google-handling-covid-19-coronavirus"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How is Google Handling COVID-19\/ Coronavirus ? | Google Search News<\/title>\n<meta name=\"description\" content=\"Let\u2019s have a look at everything in detail. Google changed to handle the Covid-19 pandemic in google search , google my business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fsc.co.in\/blog\/google-handling-covid-19-coronavirus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How is Google Handling COVID-19\/ Coronavirus ? | Google Search News\" \/>\n<meta property=\"og:description\" content=\"Let\u2019s have a look at everything in detail. Google changed to handle the Covid-19 pandemic in google search , google my business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fsc.co.in\/blog\/google-handling-covid-19-coronavirus\/\" \/>\n<meta property=\"og:site_name\" content=\"FSC Pvt. 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