{"id":22,"date":"2016-05-18T08:52:47","date_gmt":"2016-05-18T08:52:47","guid":{"rendered":"http:\/\/fsc.co.in\/blog\/what-is-a-microsite-why-do-you-need-one\/"},"modified":"2022-04-26T19:00:36","modified_gmt":"2022-04-26T13:30:36","slug":"what-is-a-microsite-why-do-you-need-one","status":"publish","type":"post","link":"https:\/\/www.fsc.co.in\/blog\/what-is-a-microsite-why-do-you-need-one\/","title":{"rendered":"What Is A Microsite &#038; Why Do You Need One?"},"content":{"rendered":"<h2>What is a \u2018microsite\u2019?<\/h2>\n<p>A <em><strong>microsite<\/strong><\/em> is best described as a single or small collection of web pages that work as a separate entity from a brand\u2019s full website. Usually, the landing page of microsites have their own domain names, though some do exist as subdomains.<\/p>\n<p>One of such examples is the subdomain.domain.com\/in format, seen in the microsite TasteTheFeeling.Coco-Cola.com. \u2018Coca-Cola\u2019 is the domain, while \u2018TasteTheFeeling\u2019, the subdomain, is a campaign.<\/p>\n<p>Now that you know what a microsite is, why do you need one?<br \/>\nWell, because they are effective and help brands or entities in more ways than one!<\/p>\n<p><strong>1. <\/strong>They are often used to highlight marketing campaigns. Users can be converted to leads, or buyers, through interaction with the brand. Take for example, Nike\u2019s #GetLacedUp campaign that was propelled by the microsite, getlacedup.nikesnowboarding.com . It was used to create a buzz around the upcoming launch of their product, the Nike Zoom Ites3.<\/p>\n<p><strong>2.<\/strong> They are used to inspire a call-to-action. Take for example, parallax-design based DangersOfFracking.com , developed to gain support for a US Congress legislative proposal. I highlighted the term \u2018parallax-design\u2019 because it is important for the goal of the microsite, i.e. the visitor is eventually led to two calls-to-action. There\u2019s no navigation bar, and the visitor is driven to the call-of-action through the story of the raindrop. The visitor follows the water droplet to the very end.<\/p>\n<p>Similarly, this call-to-action can be a tweet button, if you are raising awareness about a social issue.<\/p>\n<p><strong>3.<\/strong> These microsites are usually a single page, and as described in the previous point, don\u2019t have a navigation bar. Visitors are driven to scroll down to the bottom of the page.<\/p>\n<p><strong>4.<\/strong> Since they are focussed on serving one purpose, they eliminate other distractions that come with a full website.<\/p>\n<p>Interested? The specialists at the website designing company in Delhi, FSC are experts at designing a microsite. <a href=\"https:\/\/www.fsc.co.in\/contact\/\"><strong>Contact today<\/strong><\/a>!<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Checkout our services:<\/strong><\/p>\n<ol>\n<li>\u00a0<strong><a href=\"https:\/\/www.fsc.co.in\/blog\/top-5-brand-optimization-strategies-seo\/\">Brand Optimization Strategies 2022<\/a><\/strong><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Travel Website Development Company&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4737,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;12&quot;:0,&quot;15&quot;:&quot;Arial&quot;}\">\u00a0<a href=\"https:\/\/www.fsc.co.in\/blog\/excellent-outcomes-professional-travel-website-development\/\">Travel Website Development Company<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Affordable SEO Services in India&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4737,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;12&quot;:0,&quot;15&quot;:&quot;Arial&quot;}\">\u00a0<a href=\"https:\/\/www.fsc.co.in\/blog\/boost-business-growth-professional-affordable-seo-services-india\/\">Affordable SEO Services in India<\/a><\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-enquire-now\" target=\"_blank\" title=\"Enquire Now\" rel=\"noopener\" href=\"https:\/\/www.fsc.co.in\/contact\/\"><span class='mb-text'>Enquire Now<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A microsite is best described as a single or small collection of web pages that work as a separate entity from a brand\u2019s full website.<\/p>\n","protected":false},"author":2,"featured_media":70,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,14,15],"tags":[42,40,43,41,44,45],"class_list":["post-22","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-microsite","category-web-designing","category-web-development","tag-best-microsite-design","tag-microsite","tag-microsite-advertising","tag-microsite-design","tag-microsite-development","tag-microsites-and-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is A Microsite &amp; Why Do You Need One? - FSC Pvt. 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