{"id":443,"date":"2017-05-16T10:20:59","date_gmt":"2017-05-16T10:20:59","guid":{"rendered":"http:\/\/www.fsc.co.in\/blog\/?p=443"},"modified":"2022-04-22T17:54:07","modified_gmt":"2022-04-22T12:24:07","slug":"digital-marketing-trends-2017","status":"publish","type":"post","link":"https:\/\/www.fsc.co.in\/blog\/digital-marketing-trends-2017\/","title":{"rendered":"Digital Marketing Trends"},"content":{"rendered":"<p>Deciphering the future is hard. But it\u2019s equally hard not to look deep into the future and speculate the upcoming trends.<\/p>\n<p>Keeping that in mind, we, at FSC hit our stride and did a lot of research, spent countless hours traversing through the realm of digital marketing and thoroughly studied the developments gaining traction.<\/p>\n<p>And while the world of digital marketing is still on the move, here we are, with <strong><em><a href=\"https:\/\/www.fsc.co.in\/blog\/top-7-digital-marketing-trends-need-know-2022\/\" target=\"_blank\" rel=\"noopener\">digital marketing trends 2022<\/a><\/em><\/strong>\u00a0you need to look out for:<\/p>\n<h2><strong>Interactive Content Marketing<\/strong><\/h2>\n<p>Content Marketing has always been one of the most crucial elements of a digital marketing strategy. It breached the market way back and over the years, it has become all-encompassing.<\/p>\n<p>As cost and competition within <strong><a href=\"http:\/\/www.business2community.com\/content-marketing\/4-surprising-benefits-content-marketing-01830397\" target=\"_blank\" rel=\"noopener\">content marketing increases<\/a><\/strong>, businesses should divert more of their focus towards measuring content marketing ROI.<\/p>\n<p>In the current scenario, engagement is everything. For readers to chew and act upon content, brands should be moving towards interactive content.<\/p>\n<p>With the <strong><i>digital market and consumers growing<\/i><\/strong>, there are endless possibilities to lure in customers. Interactive content marketing would not only prove effective in attracting and retaining buyers but would also work as a competitor differentiator.<\/p>\n<h2><strong>Big Data<\/strong><\/h2>\n<p>Although it\u2019s been around for years, getting the most out of big data still feels like a challenge to most. As researched by <strong>Ovum Estimates<\/strong>, the market of Big Data is speculated to increase from 1.7billion USD to 9.4 billion USD by 2020.<\/p>\n<p>Big Data, as such, includes predictive analytics and customer and market insights. Firms need to mine through the data and identify customer behaviour and characteristics.<\/p>\n<h2><strong>Market Automation<\/strong><\/h2>\n<p>An automated and effective way of scoring and nurturing leads, there are still quite a few business firms that are yet to exploit the <strong><a href=\"https:\/\/www.business.com\/articles\/the-benefits-of-marketing-automation-for-b2b-companies\/\" target=\"_blank\" rel=\"noopener\">benefits of market automation<\/a><\/strong>.<\/p>\n<p>To begin and reach the next level, marketers should be focused on data driven ad capabilities, predictive analytics towards personalization, and aligning sales and marketing.<\/p>\n<h2><strong>Increased Personalization<\/strong><\/h2>\n<p>One-to-one marketing is getting all the traction and becoming more and more relevant. Big Data plays an important part in providing a personalized customer experience.<\/p>\n<p>What marketers should try is to weigh costs and opportunities and continually seek to ways to integrate it into their messaging and advertising.<\/p>\n<p><i>Some prime examples of personalization are Amazon, <strong><a href=\"https:\/\/www.forbes.com\/sites\/greatspeculations\/2017\/05\/15\/heres-how-netflix-is-looking-to-drive-growth-in-india\/#572472f35724\" target=\"_blank\" rel=\"noopener\">Netflix<\/a><\/strong> and Spotify.<\/i><\/p>\n<h2><strong>Live Videos<\/strong><\/h2>\n<p>A brief look at one\u2019s Facebook timeline would demonstrate how most of the feed is filled with videos. However, there\u2019s a lot of room for more.<\/p>\n<p>As per eMarketer, videos, in general, would be the <strong><a href=\"http:\/\/www.iamwire.com\/2017\/04\/social-media-marketing-trends-2017\/151326\" target=\"_blank\" rel=\"noopener\">fastest-growing content<\/a><\/strong> category at least till 2020. And among every other kind, live video emerged as the hottest trend.<\/p>\n<p>With customers getting savvier with each passing moment, <strong><u>online video accounts for 50% of all mobile traffic<\/u><\/strong>. With multiple platforms like Facebook and Periscope, connecting real-time with followers and customers is now quite easy.<\/p>\n<p>With people\u2019s thirst for stimulation increases, there will be more than ever need for <strong><a href=\"http:\/\/contentmarketinginstitute.com\/2016\/04\/video-content-examples\/\" target=\"_blank\" rel=\"noopener\">video content<\/a><\/strong>.<\/p>\n<p>Such is the nature of digital marketing, it doesn\u2019t just move, it skyrockets. And keeping a track of such developments would help you stay in the loop.<\/p>\n<p>If nothing works out, you can always turn to the digital experts at FSC. As a proficient, <a href=\"https:\/\/www.fsc.co.in\/services\/digital-marketing\/\"><strong>India-based digital marketing agency<\/strong><\/a>, we\u2019ve all the expertise and skills to keep you digitally charged for years to come.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Checkout our services:<\/strong><\/em><\/p>\n<ol>\n<li><strong> \u00a0<a href=\"https:\/\/www.fsc.co.in\/services\/ecommerce-website-development\/\">eCommerce website development company<\/a><\/strong><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;seo agency delhi&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4739,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:14275305},&quot;10&quot;:1,&quot;12&quot;:0,&quot;15&quot;:&quot;Arial&quot;}\">\u00a0<strong><a href=\"https:\/\/www.fsc.co.in\/services\/website-designing\/\">Website designing company India<\/a><\/strong>\u00a0<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Social Media Marketing Agency In Delhi&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15107,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:11982760},&quot;11&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:2105636},&quot;15&quot;:&quot;Roboto, sans-serif&quot;,&quot;16&quot;:9}\">\u00a0<strong><a href=\"https:\/\/www.fsc.co.in\/services\/user-experience-design\/\">UI UX Design Company In Delhi<\/a><\/strong><\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-enquire-now\" target=\"_blank\" title=\"Enquire Now\" rel=\"noopener\" href=\"https:\/\/www.fsc.co.in\/contact\/\"><span class='mb-text'>Enquire Now<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deciphering the future is hard. But it\u2019s equally hard not to look deep into the future and speculate the upcoming trends.<br \/>\nKeeping that in mind, we, at FSC hit our stride and did a lot of research, spent countless hours traversing through the realm of digital marketing and thoroughly studied the developments gaining traction.<\/p>\n","protected":false},"author":1,"featured_media":461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[220,51,218,222,221,219],"class_list":["post-443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-advertising-trends","tag-digital-marketing-agency-in-delhi","tag-digital-marketing-trends-2017","tag-latest-marketing-trends","tag-new-trends-in-digital-marketing","tag-online-marketing-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Trends - FSC Pvt. 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