Category: PPC ADS

Google AdWords is perhaps the most common (read effective) paid search program on this planet and goes hand in hand with your online marketing campaigns.
So what exactly is Google AdWords advertising and how does AdWords work? Is Google AdWords marketing different from other paid search platforms? These are some of the questions we’ll be tackling today.

The term Google Remarketing means the process of online advertising that endows websites to exhibit targeted ads to users who have already reached their websites. The existing visitors will watch these ads at the time of browsing the web, reading news sites, or watching YouTube videos.

PPC or Pay per Click campaign is a way of internet marketing that helps in generating clicks towards our website which brings in traffic to the web portal by the usage of appropriate keywords related to the products or the services on the web page.

Digital marketing is all about great visibility, catching the eye of the prospective consumer and getting good traffic on your webpage. The means the methods may vary but the goal is always the same. Two such popular advertising methods to connect with the audience and help showcase your product are Google AdWords and Google AdWords express.