3 Ways to Increase Website Traffic to Your Website
Posted On :June 29, 2021
/Categorized In : Blogging / Web Designing / Web Development
/Written By : FSC
Whether one is a blogger, business owner, or seasoned digital marketing pro, one should always be chasing down new untapped traffic sources and trying out new traffic strategies.
This has become more important since search engines and social media platforms have constantly changed their algorithms. Therefore this question on how to increase traffic will never get old.
Let’s focus on 3 useful ways to Increase Traffic:
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Improve Click-Through Rate
Click Through Rate is the percentage of times the user clicks on a given thing. The main things that affect this are the titles and the meta descriptions. To increase the click-through rate, we will have to make the title more interesting. Titles like “Gee-whiz?!” “Duh?” “So” “KEYWORD 2” and “BRAND” aren’t usable anymore as more competitive phrases are necessary. A better formula is required, and it will work wonders if one thinks like a professional writer.
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Improve Bounce Rate
Bounce Rate is the rate at which the users leave the site. Bounce rate is the percentage of users who view one page and exit immediately not to satisfy the content. Improving the bounce rate means lowering the percentage of users leaving the site. This is tougher compared to tweaking the title. We will have to look at the content and figure out why people leave the site after just visiting it. There will be many reasons varying from content quality being poor to the site being not user-friendly.
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Get access to Social Media
The best way to promote the site and thus increase the traffic is to go social. Social Media Service is experiencing constant growth, and though there will be certain ‘pains,’ it’s better to choose a channel and go for it. Frequent interactions with customers to know their reviews and difficulties will have a positive impact on the traffic.
SEO, Search Engine Optimization, holds importance as it will directly impact the site’s traffic. There are two rules while doing this optimization. First, “speak the customer’s language,” that is, we need to understand the trends according to time. Second, “Don’t overstep titles,” that is, the titles have to be short and Catchy. The users need to get what they exactly want as only a few hold the patience to search if the contents are exaggerated.
Conclusion
Going social can affect traffic in a lot of ways. But there are two big ways. Traffic is directly increased with better social interaction as it stimulates the curiosity of users. There is a correlation between brand searching, rankings, and social interactions. Click-through rate and bounce rate are key metrics one should know if they need to increase the website traffic.
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