6 Changes to Skyrocket Your SEO Rankings
Posted On :December 17, 2019
/Categorized In : Search Engine Optimization / SEO Agency in Delhi / Voice Search SEO
/Written By : FSC
SEO is changing continuously. Google updates it’s search algorithms almost every day. We have been following Google’s updates from the past few years and found a few common factors to Improve SEO Ranking with every update.
Let’s have a look at six changes that you can make on your site today to skyrocket your SEO rankings.
- Offer Better User Experience
Google has made it clear in various events that it gives utmost importance to user experience. To analyze the user experience, Google looks at the bounce rate and average time spent on site. Also, no one likes to visit a website that’s unstructured and hard-to-use.
To improve user experience across your website:
- Add a search bar on your site.
- Make your posts easy to read.
- Use bucket brigades.
- Analyze and improve current page designs.
- Improve Site Speed
Google uses site speed as a ranking factor for both mobile and desktop sites. Besides, people hate websites that take too much time to load. According to Big Commerce, a one-second delay in load time can reduce the conversion rate by 7% and page visits by 11%.
To boost site speed:
- Remove unnecessary code.
- Optimize your images.
- Reduce HTTP requests.
- Enable browser caching.
- Optimize for Voice Search
According to Comscore, 50% of all the searches in 2020 will be voice search. To rank on the top of the SERPs, you must optimize your website for voice search. Besides, the voice search is different than a text search.
To optimize for voice search:
- Use long-tail keywords.
- Use structured data.
- Use question-based titles.
- Focus on Topic Clusters
Google no longer gives importance to keywords. Sure it uses keywords to find relevant content but it focuses on the user intent. What searchers expect, what they’re looking for, and what will be the best result for their query.
To get on top of search results in 2020:
- Understand your audience.
- Write content for different search intent.
- Create more educational content.
- Optimize your site for mobile devices
Currently, there are more mobile users than desktop users. Besides, Google has shifted to mobile-first indexing in July 2019. This means, Google now uses mobile content to index and rank a website. Use Google’s Mobile-Friendly Test to find if your site is mobile-friendly or not.
- Fix Broken Links
When it comes to ranking, broken links can be your biggest enemy. Also, it can hamper the user experience. No one likes to visit a page and see the “Not Found” message. Conduct a technical SEO audit and eliminate broken links.
FSC PVT. LTD is one of the top SEO agency in Delhi. Backed by top digital marketing experts in Delhi, we are capable of taking any challenge in the world of SEO. Being the best digital marketing company in Delhi, we assure the best value for money.
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thanks for sharing this valuable article.