6 Effective Website Design Ideas to Increase Engagement
Posted On :March 10, 2022
/Categorized In : Front Page / Responsive Website Design / Web Development / website design and development / Website Designing Company in Delhi / Website Development Company in Delhi
/Written By : FSC
Increasing user engagement is the first step towards selling your products through your website. No matter if you attract a huge amount of traffic to your website, if you can’t engage them and get them to perform the desired action, all your efforts are wasted.
If you’re in the same situation i.e. attracting a huge amount of traffic to your website but unable to convert them, it’s time to talk to the experts from a top website development company in Delhi such as FSC Pvt. Ltd.
There are a few things that you can do yourself to increase engagement such as:
1. Improve your internal linking structure
A good internal linking structure will not only boost your SEO ranking, but it will also help your visitors navigate through your site easily. Your visitors will spend more time on your website (usually, on multiple pages), which in turn, will help you reduce the bounce rate. Make sure you use descriptive anchor text while linking to other relevant content on your website.
2. Streamline your Site’s Navigation
Your site visitors must be able to find the information they’re looking for within two to three clicks, at the most. People these days don’t have time, if they couldn’t find what they’re looking for, they’ll bounce back immediately. Therefore, it’s important to provide an easy navigation menu and organize your content properly.
3. Integrate a Live Chat Option
The biggest advantage of integrating a live chat option is that it helps people find what they’re looking for. Moreover, it provides real-time assistance to customers and helps you increase conversions and sales while building long-term relationships with prospects at the same time.
4. Encourage users to take action
The best way to encourage users to take action is by integrating clear calls to action on every web page. You can also add social sharing button to encourage users to share the post on social media to increase engagement.
5. Speed up your website
As mentioned above, people these days don’t have much time and if your website takes too much time (more than 7 seconds) to load, then your visitors are more likely to bounce off, resulting in a decrease in engagement. Therefore, remove unnecessary codes and compress the images on your website.
6. Display Related Content
It is somewhat similar to the internal linking structure. The only difference is that you link internally within the content while you display related content at the end of the content. This will help visitors find content related to what they were reading and increases engagement.
Conclusion
Creating an internal linking strategy is important to increase engagement. At the same time, consider displaying relevant content, integrating live chat options, and use relevant CTAs to increase engagement.
Experts at FSC Pvt. Ltd. which knows as one of the best website designing company in Delhi can help you boost your engagement rate easily. If you’re still looking for more tips, contact us now.
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