Retaining website visitors is even more difficult than attracting them. Websites that can attract and retain visitors are sure to have a higher chance of conversions and lower bounce rates. To ensure that visitors keep on exploring your business website and keep on coming over again, here are a few simple yet effective tips.
Tip#1: Make sure that your website is compatible with different devices and browsers. You never know which browser or device an individual might be using to visit your website. So, get a website built using Responsive Web Design techniques.
Tip #2: Keeping the website’s content original is one sure shot way to attract not only the visitors, but also the search engine bots. The catch here is to give the visitors exactly what they are looking for by making the content and the design appealing and convincing.
Tip #3: You will have to update your website’s content, design, and the version of the platform on which your website is built upon to ensure that the website stays engaging and renders uninterrupted and high-performance.
Tip #4: Avoid anything which would distract a visitor. For example, do not ever use any type of pop-ups or Flash animations as Flash is an obsolete technology which might not be compatible with hand-held devices. Also, websites with Flash animations take time to load which is another factor that drives away visitors. You can replace the old Flash animations by using engaging videos.
Tip #5: Make sure that your website is user-friendly and intuitive. You should make navigating through your website extremely easy for the users so that they do not get hassled while looking for what they want. To further boost the user-friendliness, you should categorize the main menu and even integrate an advanced search system to the website.
Tip #6: Blog integration can be another way of engaging audiences and building a regular visitor base.
Tip #7: Having a relevant call-to-action is of utmost importance when it comes to customer engagement on a website. This would give the visitors a hint that you mean serious business, value your site visitors, and want to strengthen your bond with them.
In recent times, a website is proving to be something that businesses simply cannot do without. Hence, to ensure that the most effective medium for you to generate business i.e., your business website, continues to fulfill its objective, you should think of attracting as well as retaining website visitors.
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