Boost Ecommerce Sales with Google Shopping Ads
Posted On :July 5, 2022
/Categorized In : Ecommerce Marketing / Gallery Ads / Google Shopping Ads / PPC ADS
/Written By : FSC
Do you have an eCommerce store? Are you worried about not getting effective sales even after putting more effort? If yes, you may miss something worthy of boosting your sales. Remember that many ways exist to generate sales for your eCommerce store. One of the reliable and cost-effective methods that the ecommerce business owner often overlooks is Google Shopping Ads. See below to know more about how Google Shopping Ads boost eCommerce sales!
What are Google Shopping Ads?
In the past, you have seen Google Shopping Ads that appeared within the search query for the product in Google. These ads are highly effective as they showcase the top-quality image on the product listing and the product’s price.
As these products listing ads appear at the top of the Google search engine listing, your product ads appear where searchers will be looking the most. You can use Google Dynamic Shopping Ads to boost sales of your offline store.
It has become a staple tactic among the ecommerce brands as it helps increase the ecommerce sales for new and established ecommerce companies. Due to this, Google is updating its feature to help ecommerce business owners to get more reach, sales and conversions.
What are the differences between Google Ads and Google Shopping ads?
Google ads (previously called Google Adwords) and Google Shopping ads (formerly called Google Product Listing ads) are search display ads. Both are the best ways to draw huge traffic and conversions to any site. You can use both to render competitors less space on the SERP, obtain greater exposure and brand visibility and strengthen your promotional message.
The major difference between Google ads and Google shopping ads is the pricing. Google shopping ads are better for websites with a large volume of products. Conversely, Google ads are better for promotions, messaging and branding.
Advantages of Shopping Ads
Here are the major benefits of Google shopping ads that will convince you to try it.
- Excellent visibility for your products
- Easy setup and simple management
- Mobile-friendly display
- Greater advertising ROI
- Excellent qualified leads
- Broader reach for your shopping ads
- Shopping ads perform better than text-based ads
How To Optimize Google Shopping Ads To Boost eCommerce sales?
Do not you think that Google shopping ads have changed the way people get attracted to online ads? If yes, then you are losing the benefits mentioned above. Here are the best practices to follow when you optimize Google Shopping ads to boost your eCommerce sales.
- Shopping ads are automatically triggered whenever users type search queries which match the information in the Merchant Center product database. Adding negative keywords to your campaign is the best way to lower costs and maximize the specificity of your shopping ads. Thus, your ads do not show up for inappropriate search terms. For instance, if you sell only badminton rackets, not tennis rackets, then add the word tennis to your negative keyword list. Thus, Google does not showcase your ad to someone who searches for tennis rackets.
- Optimizing your product feed is the major step to better shopping ads. This is where Google will take the information about your products to display your ads. When you make the product feed easier to read for Google, it showcases the ads to the right customers. While optimizing data feeds, you must pay attention to images, price, and product titles.
- Another important practice to follow to ensure success in the long run is creating an optimized campaign structure. You need to bid differently for different products to gain more exposure. Having one bid for all your products is impossible as different products have various profit margins. Shopping ads enable you to divide your products into various groups.
Whenever you cannot focus on the techniques to improve your ecommerce sales, seek professional help. They showcase the right way to reach your goals as they know everything about Google shopping ads and other techniques.
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