Importance of Social Media Marketing for your growing business?
Posted On :October 28, 2020
/Categorized In : Blogging / Social media advertising / social media company in delhi / social Media Marketing / Social Media Optimization
/Written By : FSC
Social media has become an essential part of our lives. As of 2020, 3.81 billion people are actively using social media globally. This is a 9.2% increase from 2019. When it comes to India, there are 376 Million Social Media Users, up from 326 million in 2018.
Social media has become the most influential virtual space which can help attract customers and build a loyal fan base. Social media marketing allows you to reach thousands of people within seconds of posting it.
Here’s why you should incorporate social media marketing into your digital marketing strategy.
1 – Cost-Effective
It does not cost you anything to create a business account on any social media platform. The only cost you have to incur is in designers or social media managers. And if you can manage your social media accounts by yourself, then all you need to invest is time and effort. This ensures a high return on investment and enables you to increase your budget for other marketing strategies.
2 – Engages Customers
One of the top reasons for doing social media marketing is that your customers spend a lot of time on the platform. This provides you a great opportunity to engage with customers on a personal level. For instance, you can run a contest that encourages users to like, comment, or share your post.
3 – Increases Trust
Businesses that are active on social media are considered more credible and authoritative. Besides, the more relevant content you post on social media, the more search engines will consider you as an expert on that subject.
4 – Increases Traffic to Your Website
When done right, Social Media Marketing can help you increase traffic to your website. All you need to do is create attractive and relevant posts related to your site content. And add a link to the original post.
5- Build Customer Loyalty
Having an active social media presence makes it easier for your customers to interact with you. This, in turn, helps in enhancing customer retention and loyalty. In fact, 53% of customers who follow a business on social media are likely to stay loyal to the brand unless they get a bad experience.
6 – A great Way to Offer Customer Service
It’s safe to say that Twitter has become a customer service portal for businesses. Thousands of customers share their experiences and issues on the platform. The best part? Brands respond to each and every query within minutes. This also helps build trust with customers in the long run.
Conclusion
Having a social media marketing strategy is essential. It helps build customer loyalty, increases website traffic, trust, and engages customers. If you are not sure how to create a social media marketing strategy, we are here to help. We are one of the leading Digital Marketing Agency in India with extensive experience in social media marketing.
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