Online Marketing Psychology- Principles That Influence Consumer Behavior
Posted On :July 24, 2020
/Categorized In : Blogging / Content Marketing
/Written By : FSC
It is essential to be well aware of consumer behaviour to get the best possible results from your marketing efforts. If you know what makes a consumer choose the specific product and that too from your company instead of having many options aside, you will be better able to create a tailored campaign that drives sales. Online Marketing Psychology
There are three fundamental marketing psychology principles that influence consumer behaviour. Let’s take a look at them and how you can use them to your advantage.
1 – Social Proof
People usually create their opinions when they see a large number of customers getting attracted to the product. Positive reviews, user-generated content, and a high number of users make much more impact, which will create a mindset of potential customers to buy from a particular brand. Social proof can also turn into an important reason to attract such customers, which can be done by judging products based on others’ consumer experience.
2 – Scarcity
The scarcity of products in the market makes them more valuable, just like emeralds or rubies that are counted under rare ones. There is a psychology that such products would be placed for higher values due to the perceived shortage. These make consumers more likely to buy it while paying more because consumers don’t want to miss the opportunity of such a product, which may get scarce soon. You can also come up with offers starting the last day of supply to inform customers that they need to hurry up or else opportunity would get missed.
3 – Reciprocity
Reciprocity is just the same feeling of giving return gifts when someone gifts you a gift. Similarly, if the company provides you with free products, consumers will feel indebted towards them. You can then ask your customers to fill the feedback form after consuming free sample products or ask for their contact information. The live and personal experience will help them decide if they want to repurchase it in the future.
Conclusion
Consumer experience has much more power to gain customer attraction if someone had left a happy review by sharing their feedback on social media. Another great tool could be a referral code which can be spread by encouraging current customers. The hashtag campaigns are also in trend as they offer people to share their pictures while using the beauty products on Instagram accounts.
FSC is a full-fledged Digital Marketing Agency in India that can help you create, run, and optimize marketing campaigns to get the maximum ROI in minimal investment. Whether you want to increase sales, drive organic traffic, or boost social engagement, we have a solution for you. Contact us now!
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