What are Orphan Pages and How to Avoid them?
Posted On :September 30, 2020
/Categorized In : Digital Marketing Company in Delhi / Digital Marketing Company in India
/Written By : FSC
Search engine optimization requires lots of effort from your side. It is not easy to get your site ranked. However, even if your website ranks on the first page of search results, minor issues like orphan pages can hurt your efforts and invite penalties from search engines.
Orphan Pages Definition
The pages that are not linked by any other web pages on your site are known as orphan pages. This means neither search engine crawlers nor your site visitors can find them.
So, when search engine crawlers cannot index your page, it won’t be visible on search results, thereby beating the purpose of publishing it. The only way to get the page indexed by search engine crawlers is by submitting the page via a sitemap.
Since no links exist to the webpage, it indicates that the website pays no attention to these webpages, and they become orphan pages.
Impact of Orphan Pages on SEO
Search engines hate orphan pages. Here’s how it impacts your SEO:
- Low rankings and Traffic: No matter how great your web content is, orphan pages don’t rank well in SERPs. Search engines love pages that get links from multiple pages (both internal and external). As a result, you won’t get much organic traffic on your webpage.
- Crawl waste: Low-value orphan pages steal your crawl budget from your important pages. When there are lots of orphan pages on your website, you will lose a lot in terms of rankings and traffic in the long run.
How to Find Orphan Pages?
Here is a step by step guide to finding orphan pages:
- Determine the total number of pages on your website
- Run a website crawl to identify pages with zero internal inbound links
- Analyze the audit results
- Fix the issues by adding internal links to those pages
- Rerun the audit periodically to identify new orphan pages
How to Avoid Orphan Pages?
The best way to avoid orphan pages is by ensuring that all your webpages have internal links. At the same time, you should make sure that the linking is relevant. For instance, if a page talks about on-page SEO, it should link to pages related to SEO only.
Make sure to identify all the orphan pages on your site regularly to ensure there are none at all. Also, replace internal links to pages that don’t exist anymore with new ones.
Conclusion
SEO is a long-term game. Even minor mistakes can hurt your efforts and reduce your chances of getting to the first page of search results. Follow the steps mentioned above to find and avoid orphan pages.
FSC is a leading Digital Marketing Agency in Delhi. If you want to increase your chances of getting to the top of search results, we are the right choice. Let us know your requirements, and our experts will get into work asap.
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