What Is A Pillar Page? And Why You Need To Add It In SEO Strategy?
Posted On :March 16, 2020
/Categorized In : Blogging / Responsive Website Design
/Written By : FSC
The only constant thing about SEO is change. Every time someone thinks they understand SEO completely, Google releases a new algorithm update. We’ve been hearing about the pillar page for quite some time now. Let’s have a look at what it is and why it is important for SEO.
What Is Pillar Page?
A pillar page is a long-form content that covers pretty much everything a reader should know about the topic. No, the pillar page is not a new concept, but it has gain popularity only in the last few years.
Have you seen posts like “[Topic] 101”? These are the posts that cover the topic in-depth. It provides enormous interlinking opportunities. Every content you write related to the same topic should link back to this post.
It is a lot longer than blog posts or website pages. It even has a table of contents or even chapters to make the navigation easier. Usually, a pillar page can be broken down to 20 to 30 posts.
You can’t possibly write everything in a single blog post, and hence there should be a pillar page that contains everything about the topic. They provide clear paths to your readers to explore essential topics in detail.
Why are Pillar Pages Important?
Pillar pages help you organize your page as it eliminates the need for redundant content and ensures all your pages lead towards your most relevant goals. When it comes to SEO, pillar pages help you interlink various posts on your website and increase the dwell time.
When people spend a lot of time on your site (reading the pillar page), Google thinks that people have found what they’re looking for. Hence, it increases your site’s ranking on the SERPs. Most websites utilize pillar pages for lead generation as well. It even boosts your authority score. This, in turn, improves your website’s ranking.
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